COCA-COLA
HERITAGE LIMITED EDITION
Content & Brand Activation
A heritage-led content and activation series designed to reposition the Coca-Cola Heritage bottle as timeless, collectable and culturally relevant for a new generation.
My Role: Art direction, creative development and activation concepts
THE BRIEF
To create original, visually striking content that venues would actively want to share, celebrating the iconic Coca-Cola bottle through a cinematic blend of nostalgia, collectability and contemporary culture.
THE CONCEPT
Abstract Art, Shadow & Light
A black and white photographic series using shadow play, projection, macro detail and graphic light patterns to transform the bottle into an art object. Inspired by fashion photography and optical illusion, the imagery blurred the line between classic and contemporary.
THE CONCEPT
Hidden Corners, Antique Market
A rich still-life content series placing the Heritage bottle amongst vintage objects, curiosities and collected treasures. Designed to feel discovered rather than styled, the environments created a nostalgic yet elevated world for social and venue content.
THE CONCEPT
Frozen in Time
A large-scale PR and experiential concept developed in collaboration with Barangaroo House. Heritage bottles suspended inside a monumental block of ice and gradually revealed as the sculpture thawed across the weekend, creating an evolving public installation and highly shareable visual moment.
THE OUTCOME
A multi-format content and activation campaign that delivered distinctive visual assets for venues and social channels, helping celebrate the legacy of one of the world’s most recognisable brands through contemporary storytelling and experiential design.