NETFLIX REALITY SHOW CONCEPT
Reality Series: Nightlife & Bar Culture Original creator of a competition-based reality format exploring nightlife, mixology and experiential hospitality, developed white label for international production. 2021 Australia (Global Agency)
A global mixology competition series where world-class bartenders push cocktail craft to the edge, informed by my original white-label format work.
CONCEPT
I helped shape a complete mixology competition world, from the core format to how it looks and feels on screen.
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Designed the white-label competition format and episode engines
(science, culture, speed service, zero proof, branding, classics). -
Helped define the set language with a stylised bar arena, working stations, a tall back bar and a hero judging bar.
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Shaped the judging framework around flavour, technique, story and presentation, treating mixology as a culinary art.
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Built a cohesive world and tone where bartenders are the creative leads and each episode has its own clear visual idea.
My Full Concept Pitch Deck
The pitch document submitted to the 'white lable' production company in 2021
